Branding is an Old Norse word “brandr” dating back 4,000 years to a time that farmers burned wood to brand their cattle. It’s a practice still used today in Southeastern Colorado and around the world for cattle owners to claim what’s theirs.

In modern marketing, the term branding means to give a product identity. Think Nike, Ralph Lauren, Apple and more.

But now there’s a new type of branding in play: branding your event.

 It’s ...